There’s been a lot of noise surrounding the vintage sector in recent years, in part thanks to a greater awareness surrounding the detrimental effects of fast fashion. Buying second-hand is not only kinder to the environment, but it allows you to find one-off, unique pieces from bygone eras. And while physically rummaging through the shelves of a thrift shop in search of hidden steals can be rewarding, shopping online provides a stress-free alternative. These are the online vintage clothes stores to know.
Retold Vintage
After years spent working in fast fashion as part of the visual and creative team at Topshop, Clare Lewis realised the relationship we have with our clothes needed to change. She set up Retold Vintage in 2018, a London-based vintage website with a minimalist, clean aesthetic. Clare – who handpicks each item herself – has a penchant for natural fabrics, so silk, cashmere and linen feature regularly, and you’ll see timeless shapes throughout. The collection jumps between eras though, with 80’s blazers sitting alongside 40’s bags. retoldvintage.com
Rokit
Rokit started out in 1986 as a stall in Camden, specialising in vintage denim thrifted from American cowboys. Demand was so fierce that, within a few weeks, the stall was exchanged for a two storey shop on the high street. Three decades later it remains one of the UK’s most popular vintage stores, with shops in Covent Garden, Camden and Brick Lane, alongside a strong online offering. They’ve recycled over a million tones of discarded clothing and accessories over the years, with a range that includes everything from loungewear to books. Those after something truly unique should check out the Rokit Originals range: a collection of reworked vintage and limited edition statement pieces, made from deadstock fabrics, sustainable materials and vintage clothing. rokit.co.uk
Depop
Depop was created by co-founder of PIG magazine Simon Beckerman, originally as a marketplace for items featured in the publication. Beckerman soon realised, however, that it also needed a selling function. He re-envisioned the app as a global marketplace, and the rest is history. Every day, 140,000 items are made available to Depop’s 15 million-strong clientele – which is made up mainly of style-conscious younger buyers looking to get their hands on trendy gear. Think oversized sweatshirts, Air Force 1s and vintage band t-shirts. depop.com
Shrimpton Couture
Rihanna, Tracie Ellis Ross and Kaitlyn Dever are all fans of Shrimpton Couture, one of the world’s most glamorous online vintage stores. According to founder Cherie Balch, the brand ‘was born as a result of being an obsessive girl who wanted it all…and found by trial and error that the best way to find that was through vintage.’ Billing itself as ‘the Net-A-Porter of vintage’, Shrimpton Couture is your best bet for sourcing pre-loved occasion gowns without the hefty price tag. shrimptoncouture.com
Vestaire Collective
Parisian powerhouse Vestiaire Collective defied the naysayers and brought vintage into the tech sphere, operating as a high-end ebay with a rigorous quality control. Founded in Paris in 2009, Vestiaire is now the leading online marketplace for buying and selling pre-owned designer clothing and accessories. vestairecollective.com
Cudoni
Cudoni was launched in 2015 after founder James Harford-Tyrer noticed a gap in the market for premium fashion resale services. Targeted at stylish individuals with overflowing wardrobes, the seamless service couldn’t be easier to use: after letting them know what you’d like to sell, Cudoni arrange a free pick-up and packaging service at your chosen time, and list your items on the platform for you. There’s plenty for those looking to buy too: both women’s and men’s clothes, accessories, shoes, watches and jewellery. ‘Simple, trustworthy, and sustainable – we offer a first-class service that takes care of every detail in selling whilst supporting the global shift towards a greener future; aiming to be a truly effortless service that makes luxury fashion circular,’ says James. cudoni.com
Darling + Vintage
One of the most cheerful Instagram feeds around sees Darling + Vintage founder Cassie O’Neill slow motion dancing in beautiful retro finds. ‘I want to showcase vintage product in a modern, fun and contemporary way,’ she tells us. ‘I slow motion dance in the items to show how they fit, how they move and hopefully to make my followers smile and laugh.’ Eclectic, bold and colourful pieces are the name of the game, ranging from 1930s garments to more modern styles. darlingandvintage.com
Beyond Retro
Beyond Retro has come on leaps and bounds from its humble beginnings in a disused dairy factory in East London. There are now shops in Brick Lane, Dalston, Soho, Brighton and even Sweden, alongside a hugely popular website. A treasure trove of vintage steals, Beyond Retro has a strong brand offering – you’ll find lots of Adidas, Levi’s Champion and Nike – and they now stock an upcycled face masks range. Their sustainability statistics are impressive: last year alone the company rehomed a whopping 90 million items. beyondretro.com
Second Stories
Nicci Fletcher founded Second Stories just last year, with the aim of making vintage shopping an accessible alternative to the high street. ‘I have always loved vintage clothing, finding the quality and consideration in detail to be much greater than many current high street pieces,’ she tells C&TH. ‘The allure of finding something that no one else has is a big draw for me, there is a certain magic in knowing that no one else will have your dress, jacket or jumper, especially in today’s Instagram-orientated culture.’ The collection ranges from the 60s through to the 90s, leaning towards a modern romantic style – as Nicci describes it, ‘like Stevie Nicks met Laura Ashley at the best house party ever, with a bit of Princess Diana thrown in for good measure.’ secondstories.co.uk
Atijo Store
Minimalists will love Atijo store, the brainchild of four London-based stylists and creatives Anu Odugbesan, Caitlin Moriarty, Londiwe Ncube and Safiya Yekwai. Sold solely on Instagram, the collection is based around neutral styles: Balmain blazers, Yves Saint Laurent coats and Gucci trousers, alongside lots of chic unbranded items. There’s homeware to, as well as bags and shoes. instagram.com
Luxury Clothes Rental Services / Sustainable Swimwear Brands
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