Introducing Secret Sofa: Bringing Secret Cinema to Your Living Room

If, like us, you’re missing your weekly trips to the cinema or have exhausted the contents of Netflix, Amazon Prime, Sky Movies (the list goes on…), you’ll be pleased to know about Secret Cinema’s latest stay-at-home film series.

The immersive storytelling specialists have launched ‘Secret Sofa’, a brand-new  cinema experience encouraging movie-lovers to create their own immersive movie theatres at home and enjoy a series of well-loved films from the sofa.

Launched in partnership with luxury ice cream brand Häagen-Dazs in association with their new ‘‘Häag-Indoors’’ initiative, a Secret Cinema-approved film will be screened every Friday at 7.30pm for eight weeks, from the likes of Grand Budapest Hotel to Groundhog Day. In true Secret Cinema tradition, each film will feature a whole host of surprises, from bespoke content to character narratives to interactive elements – plus plenty of Häagen-Dazs.

© Secret Cinema presents Casino Royale/Luke Dyson

Keen to get involved? Sign up to the Secret Sofa weekly newsletter where you’ll receive notice of each week’s upcoming film and a pre-screening narrative every Tuesday, including the likes of costume suggestions, prop-making ideas and sing-a-long playlists. You’ll also receive a weekly code for Häagen-Dazs’ delicious flavour of the week which can be ordered online via Amazon Prime Now.

Secret Cinema’s CEO Max Alexander said: ‘We’re an entertainment brand and we want to bring a sense of play back into people’s homes during this time of isolation. At the heart of Secret Cinema’s experiences is audience participation and groups of strangers coming together to experience film and culture in new and interesting ways. Secret Sofa is our home cinema version of this, where the nation will be able to relive a Secret Cinema they loved or missed, as well as discover new titles and share their experiences with each other virtually. We are going to transform your sofa into a time machine, a portal and a place of discovery and connection with the outside world.  Secret Cinema is the master of surprises, so watch this space for other new and exciting initiatives.’

®Secret Cinema Presents Baz Luhrmann’s Moulin Rouge/Luke-Dyson

Michelle Odland, global brand director of Häagen-Dazs said: ‘At Häagen-Dazs, we believe that little luxuries can uplift the everyday, and we always strive to provide moments of joy and enable real connections between people, through our ice cream. This is more important now more than ever. During this time of uncertainty, we have launched our “Häag-Indoors” initiative, which we are thrilled to be partnering with Secret Cinema on. Until life returns to normal, #HaagIndoors is a simple message to stay safe, look after each other, and keep finding little moments of joy. Secret Sofa is a perfect opportunity for that, and we look forward to being able to offer Häagen-Dazs direct to your sofa to make your Friday nights that little bit more joyful. We look forward to celebrating flavour stories every week in keeping with the movie themes and rewarding the best #HaagIndoors Secret Sofa ideas as we go along to make this even more fun and interactive.’

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