Prepare your wallet and get ready to be inspired and thrown into the wonderful world of sustainability all at once, with these, the best sustainable fashion brands…
The fashion industry is one of the most polluting industries in the world. It’s also one that is swiftly changing its ways by listening to the wants and needs of mindful consumers who can afford to want to know their clothing, accessories and shoes are being made sustainably, in an ethical process where no one gets hurt, underpaid, or undervalued. Whilst the Pretty Little Things, Boohoos and Primarks of the world may continue to thrive despite highly un-fashionably unethical practices, there are tons of wonderful, slow-fashion brands worth shouting about. Fashion brands that understand that good quality clothing should be kept forever and recycled, upcycled, or passed onto others via charity shops or re-selling websites such as Depop and Vestiaire Collective. Fashion brands that have taken the time to consider their supply chain and who take pride (rightly so) in being able to say that they are a sustainable brand.
Whether it’s out of genuine concern for the planet or just to capture a new type of customer who follows the sustainability-related buzzwords popping up everywhere right now, many brands are catching on to the sustainability wave by creating sustainable capsule collections. But as much of a positive a change as this is, a singular collection just isn’t enough. So, as part of our commitment to reducing our carbon footprint and encouraging you to do the same, we’ve researched and rounded up the best sustainable fashion, footwear and accessory brands to support, who ensure they are being as sustainable as they possibly can. Thought sustainable fashion meant un-fashionable fashion? These brands will make you reconsider…
FASHION
Beamont Organic
Beamont Organic
Beamont Organic, a brand stocked at Young British Designers, was founded with a mission to create ‘contemporary conscious clothing’. The materials they use are fairtrade, organic and eco-friendly, and the styles vary from light floaty linen dresses for summer, to organic cotton hoodies for winter. It’s a responsible, slow-fashion brand that can be trusted to always produce ethically and reduce waste wherever possible, whilst being an easy brand to head to for a quick wardrobe update. Beaumontorganic.com
Arela
Arela
Fashion brand Arela set up the ‘For Good’ initiative to ensure they take responsibility for the environmental impacts of their products. ‘For Good’ is a framework that allows the life of their garments to be as long as possible, and is split into design, care, taking back unwanted products, using quality materials, recycling and reusing materials, and using recyclable packaging, which is often something that gets forgotten and can put a real dampener on a new purchase. The most enticing thing to us about Arela, apart from the designs which we love, is the fact they re-use materials from their products to make and mend new ones. Waste not, want not – and we want everything Arela is selling. Arelastudio.com
Beulah
Beulah Spring Summer 19 Collection
Beulah is a sustainable fashion brand excelling in floaty dresses and skirts. It also does its very best to be ethical, and is on a mission to eradicate slavery ‘through the power of skilled craft, exemplary business ethics and conscious consumption’. Their supply chain prides itself on transparency, as the brand knows that the fashion industry is one where forced labour and slavery can thrive. So, Beulah employs women who have been overcome sex trafficking and slavery with the hopes of giving them and their families a more sustainable future. They are also sustainable in the sense that their garments are high quality, to decrease the number of clothes thrown away and end up clogging up landfills. One material used a lot in their collections is silk which is sourced from China and then hand-printed either in India or digitally printed in Italy. They explain on their website that ‘currently there are not many viable higher-welfare alternatives to traditional silk; options like peace silk are still relatively unfeasible in terms of quality and quantity’, and assure that the company is always striving to investigate new fabrics and spearhead the latest environmental practices. The use of cashmere and wool in their collections isn’t common, but when they do, it’s through a partnership with a women’s cooperative in Nepal. In fact, Beulah goes into deep detail of how their materials are sourced and how they’re trying to improve – and this is the kind of mindful business process we support. Beulahlondon.com
JETS Swimwear
JETS Swimwear
Australian swimwear brand JETS have created a sustainable collection using Renew Plus, an environmentally friendly and sustainable fabric made of 100% recycled polyamide and Lycra Xtra Life fabrication. On the hunt for a cute one piece for some winter sun? JETS is the ticket. Jetsswimwear.co.uk
P.S, this swimsuit was Tuesday 2 April’s addition to the Luxury List: Sustainable Series. Check the page out for daily shopping inspiration!
Tretorn
Tretorn
If you’re on the hunt for a sustainable jacket suitable for unruly weather conditions, buy one from Tretorn. Their initial goal was to be able to ‘label 50% of our outerwear with the Eco Essentials initiative before the year of 2020’. Having aready acheived this, Tretorn now boasts that 85% of their outerwear is part of the Eco Essentials Initiative. What this means is that the products included in this initiative are made from recycled materials such as plastic bottles. Tretorn.com
Celtic & Co
Celtic & Co
Pioneers of sustainable fashion from the start, Celtic & Co predominantly use British-sourced natural materials that will go into creating a piece of clothing designed to last a lifetime. The benefit of using these natural materials means that when the clothes are washed, micro-plastics aren’t emitted into the ocean. Celticandco.com
Davy J
Davy J
Designed in Devon and made in the UK, Davy J is the new swimwear brand with covetable pieces to add to your sustainable summer shopping list this year. Stylish and designed for relaxing, swimming and diving in, Davy J use ECONYL@, a swimwear fabric made from ghost fishing nets; fishing nets that have been lost or left in the sea, nearly invisible to see and seriously dangerous for any animal that gets stuck inside it. Davyj.org
Twenty-Seven Names
Twenty-Seven Names
New Zealand based brand Twenty-Seven Names offers fashionable sustainability at its finest. Created by Rachel Easting and Anjali Burnett and named after the 27 people who helped get the business off the ground, Twenty-Seven Names choose ethical fabrics and methods of creation. On each garment’s page, you’ll find a full disclosure of where the piece was cut and made, and the provenance of the lining, trims and fabrics. Twentysevennames.co.nz
Vivienne Westwood
Vivienne Westwood
Vivienne Westwood uses her collections and catwalk shows as a platform for positive activism. Her resilient campaigning on climate change and overconsumption has underpinned the brand’s identity, as has her ecological crusades. Vivienne Westwood is a Trustee of human rights organisation, Liberty and Patron of Reprieve and a campaigner for Amnesty International. Her green campaign support includes Cool Earth, in their efforts to save rainforests and stop climate change. In collaboration with the UN’s Ethical Fashion Initiative Vivienne Westwood began producing bags in 2015 supporting thousands of women from marginalised African communities. The collections are created using recycled materials from slums and landfill and the income helps to stop the need to continue deforestation in the area. Viviennewestwood.com
Stella McCartney
Stella McCartney
Stella McCartney was one of the first luxury fashion brands to advocate environmentally friendly production, still with a chic, understated aesthetic that appeals to the fashion-conscious customer. Partnering with the ethical fashion initiative since 2011, the designer has banned fur and leather in her collections and continues to inspire other fashion brands to embrace a more sustainable business model. Stellamccartney.com
Gillian June
Emerging designer Imogen Johnson-Gilbert believes in fair fashion. By working closely with their supply chain from its mill in Northern Island to their artisan makers in Jaipur, Gillian June sticks to its pledge of making sure the working environments of their employees are always safe and fair. The brand also champions the use of sustainable and ethical fabrics, by choosing to use modern, innovative materials and fibres such as Tencel, Irish linen and wool. Gillianjune.com
Eileen Fisher
Eileen Fisher
Ethics and sustainability are quite literally woven into US fashion label Eileen Fisher’s minimalist fashion offering. The brand publicly shared its commitments in their 2020 vision that looks at improving the social and environmental impacts of their supply chain. Their initiative, Green Eileen, has seen the fashion label collect and recycle previously worn Eileen Fisher clothing, supporting women, girls and the environment. What’s more, the brand offers free repairs on all their clothing. Eileenfisher.com
Tome
Tome
Tome’s sustainability and ethical fashion impetus began with the launch of their first capsule for the White Shirt Project in 2014. The White Shirt Project supports Katie Ford’s foundation, ‘Freedom For All’ that fights human trafficking and slavery. Katie’s enquiries raised internal questions for Tome itself: ‘is everyone involved in producing the clothes paid well?’ Tome took a fine-tooth comb to their process and visited the factories, working on reducing waste and using local and renewable sources. They see periodic check-ins of factories as the best way to monitor their supply chain practice and safeguard the women who work for them. Emma Watson was also spotted in Tome during her Press Tour for Beauty and The Beast where she only wore ethical and sustainable clothing. Tomenyc.com
Chinti & Parker
Chinti & Parker
Chinti & Parker, renowned for their ‘quality basics’ started in 2009 as a joint venture between cousins Anna Singh and Rachael Wood. They began with ethical cashmere clothing for children, soon venturing into womenswear, creating simple and versatile pieces. The brand is committed to sustainability and better living, justifying the cost of the products with the ethical process behind them. For example, each of the Chinti & Parker factories is handpicked for its relevant expertise and high-quality credentials. What’s more, in places where production involves long travel, Chinti & Parker actively offsets carbon emissions as outlined by the Carbon Neutral Company. Gwyneth Paltrow even designed a jumper to champion the brand’s approach to ethics and sustainability. Chintiandparker.com
People Tree
People Tree
People Tree truly pioneered the idea of ethical and environmentally sustainable fashion in its entirety as opposed to an external campaign or side note. They were the first international clothing company to be awarded the World Fair Trade product label – evidence of their dedication to covering fair wages working conditions, transparency, capacity building, environmental best practice, gender equality and setting standards for conventional fashion companies to improve their supply chains. And still, their stylish designs are affordable, proving that ethics don’t need to be expensive. Peopletree.co.uk
The Cotton Story
The Cotton Story
If you think you need to go to Primark to get your basics, think again; The Cotton Story sell good quality and very reasonable (£16 for a tee-shirt) basics; long sleeve tops, short sleeve tops, sweatshirts, shirts and more, in soft colourways such as navy blue, greys, white and black. They pride themselves on their pricing being honest, although judging from the quality they certainly could be charging more; beautiful products for everyone and anyone; and ethical factories. In fact, if you visit their pop up on the King’s Road, you’ll be able to see pictures from their factories and learn about who made the clothes. Even the swing tags are recyclable! Thecottonstory.co.uk
Somerville
Somerville
A British brand inspired by British spirit, Somerville produces small collections of high-quality clothing that are both stylish and comfortable for working people. The sustainability element is clear – garments are made in the UK, collections are small to minimise waste, digital printing is used to save water waste, and the packaging is recyclable. Perfect! Somervillelondon.com
Haute Hijab
Haute Hijab
Haute Hijab is a brand that has thought about every step of their production and selling process to make it as ethical and sustainable as possible, and it’s clear its an issue that’s important to them. Each hijab is made from deadstock materials that are tested to make sure they’ll last a long time. The pieces are then made by manufacturers with whom Haute Hijab are in contractual agreement, guaranteeing each employee involved gets paid fairly. Once a product is sold, it is packaged in polybags that are made of biodegradable, recyclable plastic. Hautehijab.com
Belize
Belize
Belize is making efforts as a company to become more sustainable; many of their garments are made using Khadi fabric, which is a 100% eco-friendly fabric. This means it takes longer than your average garment to create – but it also means it keeps more deserving people employed, using Khadi reduces the brands’ carbon footprint by 30%, and it means that the garment is biodegradable, so it won’t sit in landfills forever – it will naturally fade away. Belizeofficiel.com
Bunks
Bunks
Bunks trunks are a premium quality swimming trunks brand for kids, with matching options for parents. Launched only 2 years ago, Bunks is contributing positively to the world by helping to protect the ocean and its inhabitants that have inspire its designs so much. Buy a pair of trunks from Bunks and you’ll be pleased to find their packaging is made of biodegradable and recyclable plastic packaging. Plus, the swing tag can be reused as a luggage label. Bunkstrunks.com
Vin + Omi
Vin + Omi
Eco-conscious design duo Vin + Omi have been practising and developing eco-innovation since 2004. Their process of producing rPET textiles starts with collecting plastic from clean-up sights, and their way of producing clothes uses over 50% less energy than with PET fabrics. Vinandomi.com
Elio
Elio
South African fashion and accessory/jewellery brand Elio create one-off pieces made in Cape Town. It’s a slow-fashion brand, and all materials are locally sourced, adhering to the company ethos of being as ethical as possible in their processes, producing ‘little to no waste’. Shop here for limited edition, floaty and unique summer dresses, tee-shirts and hair accessories. Elio.clothing
Lilliput & Felix
Lilliput & Felix
British based swimwear and beachwear brand Lilliput & Felix are bringing something very necessary and new to the table – sustainable, stylish swimwear for summer. Since launching in 2014, it has gone on to create luxury, high-end pieces that ‘merge classic and contemporary styles’. The brand was awarded Positive Luxury’s Butterfly Mark for its commitment to social and environmental sustainability, and it’s no surprise – the peices made of solid fabrics are made with recycled fabrics, and other pieces are sustainably woven to order in small quantities in order to reduce waste. Lilliputandfelix.com
ACCESSORIES
Neubau
Neubau
This glasses brand creates its pieces using naturalPX – a material unique to the brand that has been highly developed to be eco-friendly. The material is made from organically sourced and renewable primary products, ‘65% of which is eco-friendly oil extracted from the seeds of castor oil plants’. The cases they come in are recyclable, as are the cleaning cloths which are made out of recycled plastic bottles. The packaging used is all paper (which is recyclable), and the suppliers they work with are all selected as eco-friendly ones. Neubau-eyewear.com
Bom Bom Morocco
Bom Bom Morocco
Each Bom Bom Morocco product is handmade by a women’s association near the Atlas Mountains. They’re made from natural palm leaves and the pom poms are hand-dyed in Marrakech tanneries, before being hand-sewn onto the piece. A scoop of sustainability with a sprinkling of female empowerment equals a solid brand worth supporting. Bombommorocco.com
Lovia
Lovia
Accessory brand Lovia creates all types of bags entirely from waste materials. With the understanding that the fashion industry accounts for around 800,000 tons of leather waste every year, Lovia decided there must be a way to create beautiful leather bags without adding to this waste. Plus, they’re passionate about being transparent – all the waste that goes into creating their bags can be entirely traced right back to its original source. Loviacollection.com
Taylor Yates
Taylor Yates
British accessory brand ‘Taylor Yates’ have mastered understated luxury, and are committing to sustainability, too. The leather they use is a by-product of food production, and for this, they have been awarded The Butterfly Mark by Positive Luxury for their company-wide commitment to sustainability. Tayloryates.com
SHOES
Veja
Veja
Veja’s sneakers are everywhere – look around in London and it feels like everyone has a pair. This is a national obsession we can get behind, because the brand is big on transparency. Customers can look into Veja’s supply and production chain and find out all the info they need to know. Plus, the vegan shoes are totally inexpensive for stylish design and well-thought-out materials. Vega-store.com
Good News
Good News
Good News produce effortlessly cool sneakers. The brand is sustainable from the start of the shoe-making process to after the shoe is no longer wanted. Created with the aim of using a platform to promote a healthy planet, Good News goes to great lengths to ensure their carbon, water and chemical footprint is as low as possible. Each pair of shoes is made with a recycled rubber sole, organic cotton and weave uppers, and a recycled eco-lite footbed. They also have a small supply chain to be able to care for each person involved. Finally, Good News will donate deadstock and faulty shoes to refugees in need, and homeless people. Ethical and sustainable at every point of the production process – this is how it should be done. You can shop them at Dover Street Market. Goodnews.london
Aspiga
Aspiga
Aspiga was founded after Lucy, the founder, fell in love with the impressive craftspersonship in Kenya – in particular, the handmade beach sandals. By practising ethical trading and supporting local communities, making sure the supply chain is small, trustworthy and transparent, and using natural fibres to create each piece, Aspiga is sustainable. Aspiga.com
Yatay
Yatay
Not only are Yatay’s shoes 100% sustainable, but their packaging is also too. Buy yourself a pair of the sneakers that are made in Italy to reduce the environmental impact of production, using entirely eco-friendly materials, and expect them to arrive in a box made of 5 plastic bottles, making its environmental impact approximately 90% lower than a traditional shoebox. Yatayatay.com
Penelope Chilvers
Penelope Chilvers
Why have regular shoes when you can have Penelope Chilvers shoes, where the soles are old tyres? This is the kind of creative recycling that makes a respectable brand. In addition, their ‘waste not want not’ motto means there is no plastic used throughout her collections.
Allbirds
Allbirds
Allbirds, the San Francisco based brand that has only recently launched in the UK with a store on Long Acre, has sustainability at its core. Each pair of shoes, priced at £95, are comfortable and cosy and adds something a little different and more quirky to the heavily logo-ed sports shoe industry. Materials used include wool from New Zealand and renewable Eucalyptus fibre, proving that sustainability need never put a cramp on style. Allbirds.co.uk
More Sustainability:
FOOD & DRINK
Sustainable Restaurant Guide: Best Eco-Friendly Fine Dining in the UK
Sustainable Cafés and Coffee Shops in London
STYLE & HOME
The Most Stylish Sustainable Swimwear Brands
The Luxury List: Sustainable Series
Sustainable Gardening: A Guide
The post The Best Sustainable Fashion Brands appeared first on What's On? By C&TH.
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