The C&TH Guide To Sustainable Style in London

You’ve heard it all before. Fashion isn’t so sustainable, but the industry has been undergoing a major eco-overhaul of late. If you’re struggling to let go of your fast fashion obsession, or just aren’t ready to tap into the charity shop trend yet, there are plenty of ethical and eco-friendly ready-to-wear brands in the capital catering to every individual’s style wants and needs. From vegan leather handbags to environmentally friendly denim, we’ve rounded up seven of the best sustainable brands to browse in London…

Reformation

With model Lara Stone as the star of their latest campaign, an A/W denim collection produced entirely from sustainable fabrics, Reformation continue to prove their value in the ranks of environmentally conscious fast fashion. The new range features an array of sophisticated denim pieces, from jeans and jackets, to shirts and dresses, all crafted from natural and reused materials such as organically grown cotton and recycled elastine. What’s more, the company has just launched its very first European retail space, an eco-inspired store situated in the heart of Notting Hill, where us Londoners can finally try before we buy. thereformation.com

GYKO

Summer may be over, but we’re still dreaming of our next sunshine escape and can’t get enough of this sustainable swimwear brand. Designed and produced in London from an entirely regenerated and sustainable material, (which was once plastic land and sea waste), GYKO create quality, flattering and confidence-boosting bikinis that cater to all shapes and sizes. The brand are also ethical and industry supportive too; all pieces are produced by a non-for-profit social enterprise which provides people pursuing a career in design with essential education and training. gyko.co.uk

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Emily Jane Taylor

Everything Emily Jane Taylor produces is entirely ethical. From silk-print shirts, to stunning velvet dresses, all designs are consciously and carefully made in London using top-quality, luxury materials, while the brand’s vibrant signature prints are hand-illustrated and crafted within the UK. The latest eastern-inspired collection titled ‘Tales from the Orient’ features a spectacular selection of over-sized shirts, elegant wrap dresses and beautiful blouses with an array of water colour and pencil-sketch designed prints. Dress down with trainers or dress up for party season – the styling opportunities are endless. emilyjanetaylor.com

Selfridges

London’s beloved luxury department store Selfridges has stocked up on an array of trendy sustainable fashion brands as part of an A/W19 ‘Bright New Things’ campaign promoting eco-conscious and ethical style. The bring-in of new designers is also part of the retailer’s ‘Buying Better, Inspiring Change’ dedication to supporting emerging and trailblazing talent which aims to produce planet-healthy products. Shop an array of exciting right-minded brands including ethical label Anaak, who employs and empowers local artisans from countries such as India and Bolivia, and independent British brand Olivia Rose, whose sophisticated and feminine pieces are each lovingly handmade from UK-sourced fabrics.

Drajée London

This drajée-inspired sustainable brand makes simple, sophisticated and elegant jewellery influenced by the luxury of indulging in one of the decadent candied sweets. More importantly, the London-based brand ensures that every ring, necklace, bracelet and earring sold has been crafted from entirely sustainable materials, including ethically sourced diamonds for the morally-conscious and stylish contemporary woman. Shop the collection of precious pieces at drajee.com

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Luna del Pinal

Number one on our list of emerging fashion brands to know, Luna del Pinal’s hand-tailored designs inspired by the ancient art of backstrap weaving have been taking London Fashion Week by storm. This year, their jungle-esque S/SS20 collection featured a spectacular array of organic and beaded textiles, peach-hued satins, and bohemian tie-dye prints. Everything is created ethically by native Guatemalan craftspeople, advocating for the ‘slow movement’ by producing authentic, high quality, and environmentally ‘clean’ clothing. Shop the brand’s exquisite hand-crafted styles at lunadelpinal.com

Matt & Nat

Vegan, authentic, sustainable and cruelty-free; these are just a few of the values that Matt & Nat assimilate when it comes to crafting their luxury ‘leather’ pieces. Renowned for their collection of beautiful bags and purses, inlucding shopper totes, sophisticated belt bags, elegant clutches and functional luxury backpacks, the pioneering nature-inspired fashion brand – Matt referring to material and Nat to nature – only produces organic pieces crafted with recycled materials such as cardboard and cork, with linings made entirely from recycled plastic bottles. Shop their sustainable pieces at John Lewis, Topshop and other London stores. mattandnat.co

READ MORE:

12 Gender Neutral Fashion Brands to Know and Love | The C&TH Luxury List

The post The C&TH Guide To Sustainable Style in London appeared first on What's On? By C&TH.

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